Posted by: Jill Potts Jones | April 27, 2015

The Art of Crowdsourcing

mindsharingLior Zoref, who worked for 14 years at Microsoft, discovered due to social media that more and more people have turned to crowdsourcing to find information. In “Mindsharing”, Zoref discusses what crowdsourcing is, the strengths and weaknesses of the most popular social networking sites, such as Facebook, Twitter, LinkedIn, etc., and how to use social media to get information about everything from health issues, parenting dilemmas and marriage questions.

Zoref’s book is good for people who are unfamiliar with social media and want to know more about interacting with their friends, followers and influencers.  Most people are already familiar with crowdsourcing and mindsharing they just didn’t know what to call it.  The Internet holds a wealth of information, but when it comes to what works and what doesn’t, the experiences of others is what counts.  With social media, we can benefit from those experiences.

I recommend this book only if you don’t know how to ask for advice from friends or influences in your social media network, or if you aren’t currently using social media and need a reason to start.

Click here to purchase from

Disclosure of Material Connection: I received this book free from the author in exchange for an honest review. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”


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